{"id":4113,"date":"2026-08-21T10:38:41","date_gmt":"2026-08-21T08:38:41","guid":{"rendered":"https:\/\/www.urumeaeventos.eus\/?p=4113"},"modified":"2026-08-21T11:05:42","modified_gmt":"2026-08-21T09:05:42","slug":"nuestra-apuesta-el-merchandising-social","status":"publish","type":"post","link":"https:\/\/www.urumeaeventos.eus\/eus\/nuestra-apuesta-el-merchandising-social\/","title":{"rendered":"Nuestra apuesta: el merchandising social"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4113\" class=\"elementor elementor-4113\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7ab2a9 e-con-full e-flex e-con e-parent\" data-id=\"b7ab2a9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-9bcbec7 e-con-full e-flex e-con e-child\" data-id=\"9bcbec7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd8e8f0 elementor-widget elementor-widget-text-editor\" data-id=\"dd8e8f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El merchandising en un evento es una herramienta estrat\u00e9gica de marketing directo y comunicaci\u00f3n fundamental para prolongar la experiencia del asistente m\u00e1s all\u00e1 de la jornada. Sin embargo, desgraciadamente muchos de los art\u00edculos que se suelen regalar en eventos acaban en la basura, sobre todo, si se han elegido productos sin ning\u00fan valor a\u00f1adido.\u00a0<\/p><p>\u00bfC\u00f3mo evitarlo?<\/p><p>En Urumea Eventos lo tenemos claro: apostamos por el <span data-subtree=\"aimfl,mfl\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\"><strong>merchandising social,<\/strong> que combina art\u00edculos promocionales personalizados con la responsabilidad social y el apoyo a causas solidarias, ambientales o de integraci\u00f3n laboral.<\/span><\/p><p>Contamos con colaboradores que nos aportan productos de calidad, hechos a mano, duraderos y que tienen una historia detr\u00e1s: bien porque son realizados por personas en exclusi\u00f3n social, por ONGs cercanas, por artesanos de la ciudad&#8230; Pero sobre todo nos aportan DIFERENCIA.\u00a0<\/p><p>Porque s\u00ed: los detalles en un evento cuentan, pero si reportan adem\u00e1s un beneficio a la sociedad cuentan m\u00e1s.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bcee586 e-flex e-con-boxed e-con e-parent\" data-id=\"bcee586\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bc363db e-con-full e-flex e-con e-child\" data-id=\"bc363db\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-6ad9492 e-con-full e-flex e-con e-child\" data-id=\"6ad9492\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7fb0339 elementor-widget elementor-widget-image\" data-id=\"7fb0339\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.urumeaeventos.eus\/wp-content\/uploads\/2026\/08\/V_Congreso_COOP_6.11-23-1024x683.webp\" class=\"attachment-large size-large wp-image-4119\" alt=\"\" srcset=\"https:\/\/www.urumeaeventos.eus\/wp-content\/uploads\/2026\/08\/V_Congreso_COOP_6.11-23-1024x683.webp 1024w, https:\/\/www.urumeaeventos.eus\/wp-content\/uploads\/2026\/08\/V_Congreso_COOP_6.11-23-300x200.webp 300w, https:\/\/www.urumeaeventos.eus\/wp-content\/uploads\/2026\/08\/V_Congreso_COOP_6.11-23-768x512.webp 768w, 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data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" data-src=\"https:\/\/www.urumeaeventos.eus\/wp-content\/uploads\/2026\/08\/V_Congreso_COOP_6.11-4-1024x683.webp\" class=\"attachment-large size-large wp-image-4122 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.urumeaeventos.eus\/wp-content\/uploads\/2026\/08\/V_Congreso_COOP_6.11-4-1024x683.webp 1024w, https:\/\/www.urumeaeventos.eus\/wp-content\/uploads\/2026\/08\/V_Congreso_COOP_6.11-4-300x200.webp 300w, https:\/\/www.urumeaeventos.eus\/wp-content\/uploads\/2026\/08\/V_Congreso_COOP_6.11-4-768x512.webp 768w, https:\/\/www.urumeaeventos.eus\/wp-content\/uploads\/2026\/08\/V_Congreso_COOP_6.11-4-1536x1024.webp 1536w, https:\/\/www.urumeaeventos.eus\/wp-content\/uploads\/2026\/08\/V_Congreso_COOP_6.11-4-2048x1365.webp 2048w, https:\/\/www.urumeaeventos.eus\/wp-content\/uploads\/2026\/08\/V_Congreso_COOP_6.11-4-18x12.webp 18w, https:\/\/www.urumeaeventos.eus\/wp-content\/uploads\/2026\/08\/V_Congreso_COOP_6.11-4-1320x880.webp 1320w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/534;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>El merchandising en un evento es una herramienta estrat\u00e9gica de marketing directo y comunicaci\u00f3n fundamental para prolongar la experiencia del asistente m\u00e1s all\u00e1 de la jornada. Sin embargo, desgraciadamente muchos de los art\u00edculos que se suelen regalar en eventos acaban en la basura, sobre todo, si se han elegido productos sin ning\u00fan valor a\u00f1adido.\u00a0 \u00bfC\u00f3mo [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jet_sm_ready_style":"","_jet_sm_style":"","_jet_sm_controls_values":"","_jet_sm_fonts_collection":"","_jet_sm_fonts_links":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4113","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nuestra apuesta: el merchandising social - Urumea eventos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urumeaeventos.eus\/eus\/nuestra-apuesta-el-merchandising-social\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuestra apuesta: el merchandising social - Urumea eventos\" \/>\n<meta property=\"og:description\" content=\"El merchandising en un evento es una herramienta estrat\u00e9gica de marketing directo y comunicaci\u00f3n fundamental para prolongar la experiencia del asistente m\u00e1s all\u00e1 de la jornada. 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